"Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. The design of the Mac wasn’t what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it’s all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Most people don’t take the time to do that."
Steve Jobs (via justinlowery)
Apple products were never popular until they brought out the iPod, because corporate customers don’t care how things work, just that they do, usually with other outdated or poor systems they’ve made bad purchase decisions about in the past. Now that IT finally is being driven by consumer demand, you see the switch from this type of thinking. If I’m going to buy something with my money, I want it to work for me, which means that I want something intended for a real person to use.